እንኳን ደህና መጡ · Welcome to my kitchen
No one is born a great cook —
one learns by trying.
I'm Hidaya — born in Ethiopia, cooking from my family kitchen in Ghent, Belgium. I share authentic Ethiopian home cooking with a community of over 800,000 food lovers across TikTok, YouTube, Instagram and Facebook. Soft breads, slow-simmered silsi, fresh ayib and everything in between — made simple enough for anyone to try at home.
"My favourite meals are still the ones I cook for my family. Everything I share starts at our own table."
— Hidaya
ስለ እኔ · About Hidaya
From a family kitchen in Ethiopia
to a home in Ghent, Belgium
Hidaya grew up in Ethiopia, where cooking was never just about food — it was how family came together. The smell of berbere in the air, fresh injera on the mesob, coffee roasting for the ceremony: those crowded, happy kitchens are where she fell in love with cooking, learning recipes passed down from her mother and grandmother.
Today she lives in Ghent, Belgium, where her own kitchen has become the heart of her home. Hidaya's Kitchen began there, with one simple belief: great cooking isn't a talent you're born with — it's something you learn by trying. Cooking for her family every day turned into filming for thousands, and has grown into a community of 800,000+ home cooks across Europe, Africa and the Middle East.
Every recipe is made with everyday ingredients and rooted in Habesha tradition — from pillowy milk bread and himbasha to silsi, shiro and fresh-made ayib — explained step by step so you can actually make it yourself, for the people you love.
- Authentic Ethiopian & East-African recipes, tested at home
- A community of 800K+ across TikTok, Facebook, Instagram & YouTube
- Beginner-friendly videos in Amharic & English
- Based in Ghent, Belgium — cooking for the Habesha diaspora & beyond
የምግብ አሰራር · Popular Recipes
The dishes you keep coming back for
Real numbers from the community — tap any card to watch the full recipe video.
4.9M
Fan Favourite
Soft Milk Bread
Pillowy, pull-apart bread — the most-watched recipe on the channel.
3.3M
Golden Potato & Egg Bake
A one-pan breakfast that broke the internet — crispy, cheesy, comforting.
1.7M
Cheesy Potato Omelette
Fluffy eggs, golden potatoes — sliced and shared like a celebration.
721.5K
Silsi — Spiced Tomato Stew
Slow-simmered tomato & berbere sauce, made in big family batches.
588.6K
Ayib — Fresh Ethiopian Cheese
Homemade Habesha cheese from scratch, the traditional way.
1.1M
No-Oven Pan Cake
A golden, fluffy cake baked entirely on the stovetop — no oven needed.
773.8K
Fluffy Mini Pancakes
Bite-size pancakes with honey and fresh berries — weekend favourite.
New
Easy Salad · ቀላል ሰላጣ
A crisp, colourful salad that comes together in minutes.
376K
One-Pot Vegetable Rice
Fragrant turmeric rice with peas and carrots — a weeknight staple.
አብረን እንስራ · Work With Me
Partner with Hidaya's Kitchen
From global platforms to proudly Ethiopian brands — I create food content that audiences trust, in Amharic and English, reaching the Habesha diaspora and food lovers across Europe, Africa and the Middle East.
Sponsored Recipe Videos
Your product, naturally woven into a recipe my audience will actually cook — on TikTok, YouTube, Instagram and Facebook.
Product Reviews & Unboxing
Honest, hands-on reviews of kitchenware, appliances and food products — trusted because they're real.
Brand Ambassadorship
Long-term collaborations with brands that share my values: quality, authenticity and food people genuinely love.
Recipe Development & UGC
Custom recipes, food photography and ready-to-use video content for your own channels and campaigns.
Events & Cooking Demos
Live cooking demonstrations, store openings and cultural food events across the Benelux and beyond.
Restaurant & Product Features
Authentic features of Ethiopian restaurants, cafés and food products for audiences at home and in the diaspora.
International Partners
Creator collaborations with global platforms and consumer brands — TikTok creator programmes, YouTube partnerships, kitchen appliance makers, and food & grocery brands looking to reach an engaged, multicultural European audience.
Ethiopian & Local Brands
Proudly showcasing brands from home: berbere & spice producers, teff and grain suppliers, Ethiopian coffee exporters, restaurants and import shops serving the diaspora in Belgium and across Europe.
Let's build something delicious together.
Request the Media Kitኬተሪንግ · Catering
Hidaya's Kitchen Catering — Belgium & the Benelux
The same dishes loved by millions online, cooked fresh for your event. Based in Ghent, Hidaya's Kitchen caters gatherings of 10 to 200+ guests across Belgium, the Netherlands and Luxembourg.
Perfect for
- Weddings, engagements & henna nights
- Iftar dinners, Eid celebrations & aqiqah
- Corporate lunches & office events
- Private dinners & birthday parties
- Cultural festivals & community gatherings
Menu highlights
Halal, vegetarian & vegan options available for every menu. Buffet, family-style or individually plated.
Tell me about your event
Date, location, number of guests and the occasion — send it through the form below.
Get a custom menu & quote
Within 48 hours you'll receive a tailored menu proposal and transparent pricing.
Enjoy your event
Fresh-cooked dishes delivered and set up — you host, Hidaya's Kitchen takes care of the food.
Stay in touch
Never miss a recipe
For partnerships, catering or press: info@hidayaskitchen.com — or follow along on social media for new dishes every week.
Hidaya's Kitchen · Zeemstraat 47, 9000 Gent, Belgium
ይከተሉኝ · Follow Along
One kitchen, four ways to follow
More than 800,000 food lovers follow along across four platforms — with new recipes every week. Pick your favourite, or follow them all.
TikTok
@hidayaskitchen
453.9K followers · 3.5M likes
Follow on TikTokYouTube
@Hidaya-kitchen-
Full-length recipes & tutorials
Subscribe on YouTubeInstagram
@hidaya_kitchen_
Behind the scenes & food photography
Follow on InstagramFacebook
@hidukitchen
Community, lives & recipe albums
Like on FacebookStraight from the feed
Watch the latest videos
Tap a video to play it right here — fresh recipes and brand collaborations, straight from Hidaya's TikTok.